Philadelphia is gearing up for an unusually high-energy summer, with major events like America250, the FIFA World Cup, and the MLB All-Star Game expected to draw massive crowds and create a prime opportunity for businesses to reach new audiences. The Dine Latino Food & Culture Passport helps capitalize on this moment by connecting customers to Latino-owned businesses through an easy-to-use app that drives discovery, foot traffic, and repeat visits. Participating businesses gain increased visibility, benefit from collective marketing efforts, and become part of a citywide initiative designed to convert the summer’s surge in visitors into long-term customers.